Diamonds are a girl’s best friend, but so are emeralds, quartz, silver, and gold. What better place to provide the jewelry that they want than through your direct sales jewelry business. There are enough jewelry business niches out there for you to find one that works for you and your customers.
What is it that we like so much about jewelry? It makes us feel pretty and it can be bought to accessorize any and every outfit. Many women feel naked without their earrings, necklace, and a few bangles on the wrist. Here is an opportunity to get your jewelry on their body.
Play to your strength
Many jewelry business owners are women. As a woman, you know what other women are thinking and what they will like based on what you like. Use that knowledge to develop a marketing strategy.
Show catalogs at your workplace, at social gatherings, and anywhere else you go. Let the women know that you are selling jewelry and would like them to give the product line a look. No woman can resist looking at a jewelry catalog.
Host an open house. Women love to get together for fun, food, and shopping. Have any pieces out that you received as a part of the starter package along with any jewelry you purchased.
Instead of having your jewelry lying on a table, drape the pieces over clothing. For rings, use mannequin hands. Potential customers can see how the jewelry would actually look next to clothing. Have family members do a mock fashion show with some of the pieces. They can move around the room as you talk about the jewelry they are wearing.
Volunteer your services
Charity organizations hold fashion shows and recitals to raise money. Volunteer to outfit the cast with jewelry from your product line for a fee and a mention on the program. Everyone will know that the dazzling sparkles came from you if they like the look and want to purchase some.
First hand accounts
The best way to advertise a product is to use it yourself. Wear your jewelry around so that people can see it. When they ask about the pieces, tell them about your direct sales jewelry business. Go into detail about the qualities of the merchandise and even bring out your catalog to show them more.
In this way friends and family members can also be a walking billboard for you. Be sure to supply them with a business card or two so they can hand them out to their jewelry admirers.
Plan holiday events
There is nothing like getting together for the holidays. Have finger foods, polite conversation, and jewelry. Keeping the atmosphere relaxed with no pressure to buy often prompts more buying. Do have a presentation where you talk about your jewelry for the holidays and the upcoming season and offer to sign them up for hostess parties and products they want to purchase.
Everyone needs a little bling. Get them buying yours when you try the tips listed above.
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