One of the newest forms of the home based business model has been designated Direct Response Network Marketing. This business model combines the advertising power of the infomercial (direct response marketing) and internet marketing with a network marketing business structure. In other words, an infomercial is used to market a product line. The leads generated from the infomercial are then provided to the company’s representatives for either product sales or recruiting. This would appear to solve the dilemma of advertising by putting it into the hands of professional infomercial producers.
So far, only one company, ITV Ventures, is providing this particular business structure. Of course, to make it even more interesting, they are arranging it so that the representatives (or Independent Business Owners) can actually get the infomercial leads directly in their homes in the form of a virtual call center. Show watchers call in for info about the products or the business opportunity, and their calls are answered by ITV Ventures independent business owners. ITV Ventures has a patent pending on this particular aspect of the new business model.
It is encouraging to see that companies are finally trying to address the inherent problems in Direct Sales. Although many new product lines have been introduced in recent years, no one has changed the basic company concept. The company may provide a great product and pay plan. But without a way to provide a duplicatable advertising system for their reps, they are setting most of them up for frustration and failure. ITV Ventures looks to have a great answer to this prickly problem.
Do you know of a company that is addressing the advertising/marketing issue of Direct Sales in a new or innovative way? What are they doing? Send me your emails so we can all learn about innovations in the industry.
Article Source: http://www.wahm-articles.com
Deanna Mayer is the stay at home mother of two. When she isn’t carting her boys around their Denver suburb, she is busy building her ideal career at www.itvventures.com/dlm. She is currently launching her newest product line, Naked Minerals, the first 100% pure pressed mineral cosmetics at www.GoaheadgetNaked.com. You can reach her with questions at deanna@goaheadgetnaked.com
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